THE MAN·MACHINE (Italy, 1978)
EMI/ Capitol 3C 246 85444

I suppose much of the attraction when it comes to collecting cassettes, is to see how various countries have solved the design issues, changing a big square LP cover into a tiny rectangular cassette... Within the given parameters, there's a lot of choices on how to present the album for different markets, and a lot of scope as to translations, variants and even mistakes!

Italy's original cassette edition of The Man·Machine is, in my humble opinion, one of the most accomplished when it comes to design. I think it is simple yet effective: They've reprinted a facsimile of the LP, then simply used the "left-over" space (from square to rectangle) to put a gigantic band logo above the image!

The band name is simply copied from the top left corner of the LP, and repeated horisontally across the top as large as possible, in white letters against a black background. Capitol's 70s standard for Italy was a blue spine and backflap, housed in a matching blue case. There is a version where the cassette itself has a blue shell, but this one is a greyish white. 

The J-card is a full 2-panel fold-out, with print just on one side, and the spine has that all-important SIAE stamp. The cassette has dark grey on-body print. Both Capitol and EMI logos here, which I suppose was quite the norm at that time.







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